Business stationery is a very important aspect of every business that one cannot ignore. Usually business قیمت لوازم تحریر includes letterheads, letters, notebooks, diaries, memos, envelopes, business cards and much more. There are no limitations or restrictions as to what a business can and cannot include in its stationery. So what is the basic role of all these items and how these effect overall business growth and profitability?
Most of the people, managers and business owners do not give due importance to stationery instead they underestimate its importance. I must say we cannot deny its importance. And those businesses that do so, regret sooner or later and they pay a heavy price for their mistake.
All the stationery products that are being used in any company have to be standardized. If it’s not, it will going to give a negative impression to company’s customers and clients. For instance, there is a company having several different departments and each one of them buys its own stationery locally and there are no limitations as to what a department can buy, what items to include and of which quality solely depend on the discretion of manager of that department. No product carries company logo or company name on it.
Imagine for a moment, you are a customer of such a company and you receive a different letter in a different envelope every time. No two envelopes are same and no two letters are same. What sort of impression about such a company will be developed in your books? You will probably say that it is non-professional company, and you might shift to another company.
World has transformed into a global village. Competition among businesses and companies has increased significantly, and there is no room for companies that don’t try to maintain their own unique identity. And this can only be achieved if you focus on what type of image your company portrays. Customers now do not just look at the actual product they buy rather they look deep into company’s culture, environment, employees, structure and a whole lot of different things. It’s a fact. Awareness level of customers has increased considerably over last few years. Keeping in view all these aspects and factors, it is the need of time to focus on brand identity and customization. Business stationery is a good way to do it. In fact, it is one among several available options.
As a business, you must have your own printed and labeled stationery with your company logo. This will not only be used as a marketing tool, but it will leave a positive mark on your customers. They will start assuming your business to be a professional one. Not only customers, but your employees will feel good too when they will use such stationery products.
